Web Design
Cobb Galleria - Virtual Tour
Scope
Create a design for Cobb Galleria Virtual Tour, a conference center that offers two floors filled with conference rooms and exhibit halls. The goal is to fill the sales pipeline, via an online form or email, improve the overall existing user experience by giving users a better way to visualize the space (halls and rooms) available, and ensure a responsive design for mobile users.
My Contribution
As the lead UX and UI designer, my role was to
- Harmonize and modernize the overall user experience
- Provide innovative design solutions
- Client-facing walkthroughs of user-flows, information architecture (IA), wireframes, interactive prototypes
- Ensure the visual design would blend seamlessly with their existing brand
I also worked closely with the account manager, facilitating communication between the client and the development team.
Design Rational
I based the design solution on user feedback, sales managers, new and existing visitors. The approach was to create a unique visual browsing experience, navigating through three-dimensional floor plans, leveraging 3D assets provided by the client.
Additionally, I created a filter-based flow providing users with the complete list of available spaces enabling them to narrow options with various search criteria. Newly created components were added to the global library as reusable patterns.
